Mu Hen Ko
MU HEN KO is a contemporary Japanese hospitality concept exploring the relationship between place, design and personal wellbeing. Working across its locations in Tokyo and Nara, my role encompasses brand development, creative direction and the ongoing design of visual and verbal communications.
The work brings together identity, digital experiences, editorial content and physical applications to establish a cohesive brand world — one that maintains a clear underlying philosophy while allowing each location to express its own distinct character.
- Brand Identity
- Positioning Strategy
- Creative Direction
- Website & Digital
- Editorial & Copywriting
- Wayfinding & Print Collateral