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ABC Studio

ABC Studio is an independent design and branding practice based in Adelaide, South Australia. Working at the intersection of strategy, identity and visual communication, the practice creates distinctive, conceptually rich work shaped by curiosity, insight and a clear understanding of audience. The ambition is to produce work that moves beyond the purely aesthetic — work with substance, character and purpose.

Led by Maxim Hall, an experienced designer and strategic thinker whose professional background spans agency, in-house and independent practice. Working across diverse industries and disciplines, Max brings together strategic thinking, creative direction and hands-on design expertise to develop thoughtful, engaging and enduring visual communication. His approach values original ideas, meaningful connections and the belief that good design begins with a deeper understanding of people.